Place
Locate the region before memorizing its grapes.

MANNY MORALES · BORN AND BUILT IN NEW YORK
20 YEARS IN NYC HOSPITALITYNYC POUR · ITALIAN SOUL
No dusty lecture. No wine-snob performance. Just the bottles, places and moves that make Italian wine click.
From Charlie Bird to Parcelle Wine Bar to a Michelin-starred Italian dining room, I learned wine on the floor in New York City. Now I break it down the way I wish someone had taught me: direct, visual and useful.




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A geography-first reference for learning, serving and buying Italian wine. Open to the region you need—no cover-to-cover homework.
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PEPE × CONTERNOJoin the list to learn about the upcoming club: Italian wines delivered to your home, plus live tasting classes and bottle walkthroughs included with membership. Taste along with Manny or open the wines with friends.
Get first access →THE MANNY MORALES METHOD
Locate the region before memorizing its grapes.
Taste related wines side by side and notice what changes.
Turn technical knowledge into language a real person can use.
ITALIAN WINE, EXPLAINED
Historic bottle photography: Renzo Grosso, HReuter and e_calamar via Wikimedia Commons, used under Creative Commons licenses. The Pepe × Conterno photo shows 2005 Montepulciano d’Abruzzo and Barbera d’Alba; producer appearance does not imply endorsement or future club availability.